A+ Tutorial: General Research Methods

A+ Tutorial: General Research Methods

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Your company is interested in evaluating customer satisfaction with a new handheld computer product. 1) What are the general research methods that you should consider in developing this research? 2) How might Web-based research, as opposed to using traditional strategies, be both beneficial and challenging in this research project? 3) In this context, are you collecting information or data and how do you know?

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